C.TRAC Names New President -
Adams Steps Down as Part of Planned Transition Process

Susan Williamson has been named the new president of C.TRAC. As Director of Business Development for the past four years, Ms. Williamson has spearheaded C.TRAC’s successful sales and marketing programs and has upgraded its client service performance.

STRONGSVILLE, Ohio — C.TRAC information solutions has announced that Susan Williamson is replacing Mike Adams as President.

Mike Adams, who made the announcement with the support of C.TRAC’s ownership and management, noted that this change is part of a long-standing succession plan. “We’ve been working diligently for the past several years to establish a strong management team and to plan for a smooth and seamless change. This is the culmination of that process,” Adams said. “Because of the high comfort level that I have with these talented individuals, I am confident that this is the optimal time to announce my retirement.”

Adams’ replacement, Ms. Williamson joined C.TRAC in 2003 after more than a dozen years working in sales in Washington, D.C., Dallas, and in Northeast Ohio. As Director of Business Development, for the past four years she has spearheaded C.TRAC’s successful sales and marketing programs and has upgraded its client service performance. A past president of the Northeast Ohio Direct Marketing Association, she is a graduate of the College of William and Mary and lives with her husband and two children in Medina.

“I’m thrilled about this opportunity,” Williamson said. “I’ve been deeply involved with the dramatic changes that C.TRAC has undertaken over the past few years and I’m anxiously looking forward to the new initiatives that we’ll be announcing over the next several months. This is a very exciting time at C.TRAC.”

Adams also noted that because the company has diligently planned this move, the change should be seamless to its more than 200 customers. “From an operational standpoint, our clients will continue to receive first rate service and careful attention to their needs,” he stated.

Although the transition is effective immediately, Adams will remain with C.TRAC through the end of June as a consultant.

“Over the past several years we’ve accomplished a great deal,” Adams continued. “We’ve shown continued growth in revenue and profitability; built and moved into a new office building; placed a renewed emphasis on hiring and retaining only top performers; and changed the nature and direction of the company by adding new professional products and services that have C.TRAC well positioned for the foreseeable future.”

C.TRAC information solutions is a 35 year-old privately-held company involved in the creation, utilization and management of information. C.TRAC is a leading expert in direct mail management including database and list development and enhancement, program management and postal rules and regulations.