Our database hygiene processing is extensive. When implemented on a routine basis, you can increase your mail-campaign's ROI! With a clean database, you can be certain that your mail pieces are reaching the right person, at the right address. Correct addresses can literally save you thousands of dollars in postage wasted on mail that can't be delivered. With postage rates increasing, it's time to mail smarter.

 

Two new services immediately come to mind: AEC II - Address Element Correction II. After running CASS on your database, a mailer typically has 2 to 10% of their file that doesn't match the CASS database. These are records that have addressing errors that may be cause for Undeliverable As Addressed (UAA) returned mail. In the past, mailers have either had to bypass mailing, drop the records, manually correct them, or send them the USPS for their automated AEC program. The USPS has recently added AEC II. After the automated correction process, mailers can have the remaining bad address records reviewed and corrected using Carrier force knowledge. Carriers within each Zip code will review and make the corrections to the database, and provide the information back to the mailer for about .25 per correction.

The Intelligent Mail barcode. The new barcode, formerly known as the 4-state barcode, can provide a wealth of information back to the mailer. Ultimately replacing the current automation Postnet barcode, the IMB can be used for Confirm mail tracking, and discounted Address Correction service address updates.

 

Our merge/purge software can be customized and refined to match your list and your needs! We can build priorities so you are sure you are keeping the latest-and-greatest contact point, we can take into account data-entry errors, transpositions and numeric errors. We can break down names into segments to allow for more detailed analysis and help you make your mailings more strategic!

Here at C.TRAC we like to assess the unique situation of each client and then build for them a merge/purge process that works best in their situation.

 

C.TRAC has the ability to thoroughly analyze your customers' past buying habits by using a process called RFM - which stands for: recency, frequency and monetary value.

With this information, C.TRAC can help you streamline your list - by eliminating those people who do not respond and finding other people who would be likely respondents. We can help you schedule mailings by analyzing how often your customers respond. Also, we can help you target those individuals who have been most active when purchasing products.

Through this process, you'll only be mailing to those individuals most likely to respond - saving postage. You won't be sending too many mailings to the same people - saving postage and production costs. You'll also be contacting your best customers when they're ready to buy - maximizing your ROI!

 

Think of customer profiling as step one, and customer modeling as step two. Many organizations want to learn more about their current customer base. That is customer profiling. C.TRAC can help you by appending demographic and psychographic information onto your customer database; providing you with more information then you ever thought possible.

Modeling applies what you've learned in profiling to an unfamiliar market. With profiling, you learn who your typical customers are. Modeling is used to find other customers who fit that profile in a new market. Customers identified through modeling, are those who are most likely to respond to your offer.