Integrity. Hygiene.  Analysis.  Put your data to work for you.

At C.TRAC, we specialize in transforming mere lists into comprehensive databases of marketing information, supplying much more than deliverable addresses.  It is our belief that building a robust, dynamic and relational database is the key to sustaining business growth.

We build and manage the workflow that databases need to achieve results!

C.TRAC recognizes that a successful marketing campaign hinges on much more than deployed creative.  Our database experts maximize lists with the addition of lifestyle / demographic characteristics and supplemental contact information.  By profiling current customers and their activity, we develop prospects models of those most likely to respond. 

C.TRAC builds duplicate-analysis programs using custom logic.  We scrutinize marketing promotions by matching-back transactional data and developing client-specific response analysis programs. 

Our efforts are directed at increasing client ROI.  We provide the tools to deliver the right message, at the right time, to the right person.   

"CTRAC enabled us to learn more about various segments of our existing customer base, and helped us use that information to successfully identify potential new customers."

- Sean Reilly
Senior Manager, Direct Marketing & Customer Service, Cleveland Browns

Read on and witness real-life examples of C.TRAC’s database experts working hard on behalf of you.