Keep customers connected & engaged with mobile
You hear it, say it and use it everyday. Mobile. Since mobile is the way of the future, becoming smarter about how to successfully enable customer engagement will keep you ahead of the pack. Marketing Evolution reports within the next 4 years, mobile is projected to increase to over 10% based on the adoption and growth of smartphones alone. We live in a society where 24/7 access to the world around us is the norm. Consumers want instant answers, immediate feedback and a lot of options. Whether we realize it or not, we are becoming increasingly more dependent on mobile every day. As Forrester pointed out, 78% of smartphone owners use SMS daily.
What we should also become more dependent on though, is actionable content. It is a great thing to be constantly connected, tuned in, and socially aware. However, those are all passive forms of information gathering. There is no interaction, no value and no personalization. In order to better engage with your audience, track real-time results and drive value, you need to combine mobile and actionable content. Alas, SMS and push notifications. As Mashable stated in an article, “When done right, push notifications enable a brand to socialize with its best connected and engaged customers anytime, anywhere.”
What are some additional benefits of push notifications? Since ExactTarget is leading the way in mobile technology and integration, we’ve listed some of their highlights:
- Drive engagement and mobile commerce
- Greater brand awareness
- Gain valuable user insight
- Improve mobile app ROI
In fact, according to the Mobile Marketing Association, consumers are even asking to be more connected. The banking industry already has consumer demand for push notifications. A Varolii Corp. report revealed two-thirds of consumers want a notification when their account balance is low. Currently, only one-third of bank-app users are receiving those push notifications. Marketers need to meet consumer demands, or else the consumer will quickly find another alternative. The key to staying in tune with technology is listening to what people value.
When incorporating mobile into your advertising and marketing efforts, keep push notifications top of mind. This is a perfect way to connect with customers at the right place and the right time. When using push in addition to SMS, email and social campaigns – you open the door to higher response rates, email list growth and customer retention.
