Crain’s The Insider Article about C.TRAC’s 40th
Transformation has been a constant over the 40-year history of C.TRAC in Strongsville.
Founded in January 1972 by David Hamister, C.TRAC (an acronym for Computerized Techniques for Review, Analysis and Control) Computer Services originally developed software for inventory management, mostly for distributors. But thanks to a changing marketplace, the company by the mid-1980s moved toward assisting direct mail companies with information management.
The growth of direct mail and data entry services sustained the company until 2002, when a rebranding effort resulted in a rechristening of the business as C.TRAC information solutions. Today, it’s just C.TRAC, and president Susan Williamson describes the company as a “data-driven marketing solution provider” focused on services that include data analytics, database building and hosting, and direct mail and email campaign management.
C.TRAC is marking its 40th anniversary with a new logo and website. Ms. Williamson said the new “blade” logo is representative of the three functional segments of its marketing service business today: Compile, Communicate, Comprehend. Plans call for the company to add to its 31-employee staff by as much as 20% this year, and to remodel and reconfigure its offices at 16855 Foltz Parkway.